All I Want for Christmas is a Web Show for my TV Network

Written on December 21, 2007 – 5:39 pm | by Morten Rand-Hendriksen |

From Cynopsis.com: By Daisy Whitney

“Quarterlife” was just the beginning.

NBC’s pick-up of the Marshall Herskovitz and Ed Zwick Internet drama as a mid-season replacement has unleashed a tidal wave of Web-to-TV migrations. While savvy TV executives have been combing YouTube and other video sites for two years now for fresh talent, now the hunt is on to find fully-fledged Web properties that might play well on the big screen.

In light of my recent ramblings on the future success of shows like Quarterlife this article is well worth a read.

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The broadcast industry is facing a paradigm shift - a scientific revolution of sorts. We no longer watch our entertainment the way we used to. And the industry is facing a major challenge: Evolve or get left behind. The future is interactive, it is user-controlled, it is the internet.

In this blog we will try to make order out of the chaos created by the war between TV and the web and give you news, tips, tutorials and information about what is going on and how you can get the most out of the time you spend in front of the boob tube.

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